E&R announces new release The Essential Guide to Strategic Growth—Avoiding "stragedies" through effective "marketecture"
Author Vivek Sharma is a seasoned professional with a rich background in enterprise sales, business development, and corporate strategy in the technology field.
NEW YORK, NEW YORK, UNITED STATES, August 8, 2024 /EINPresswire.com/ -- E&R Publishers, New York, is proud to announce the August 8, 2024, business book release by new author Vivek Sharma. The Essential Guide to Strategic Growth's title inherently communicates this book's purpose: a how-to for business development, strategy, execution, marketecture, corporate development, and more. The author's deep experience in the field provides transparent insight, enabling the business reader to immediately benefit from decades of experience in one fast, adventurous read.
Discover the meaning of "marketecture" from the man who coined the phrase. Learn from his mistakes, triumphs, and visionary solutions to what some consider simple problems after they have spent decades searching for the solution themselves.
This book is not just a theoretical guide but a practical toolkit that offers a wealth of insights. These insights can be immediately applied to the work of professionals in technology, M&A, business development, or strategic growth. Whether you're looking to refine your current trajectory, validate your strategies, or completely rethink your organization's direction, it is a valuable resource.
Vivek Sharma, a seasoned professional with a rich background in enterprise sales, business development, and corporate strategy, has honed his skills over almost two decades at AWS, CA Technologies, Magic Leap, and Vonage, as well as several technology startups. His experience in AR/VR, enterprise software, cloud computing, and SaaS startups using AI & machine learning uniquely positions him to deliver this insightful work.
"From my early days as a software developer in the telecom industry to corporate development at a large tech firm and business development at several startups, there are insights, tips, and tricks I believe could help anyone in the tech industry along the way and this book serves the purpose of delivering them in a fun, understandable way. No books or courses teach the business of technology in the way I have designed this book. How do acquisitions, pipelines, bookings, revenue impact, annual recurring revenue (ARR), partnerships, negotiation, and integration all work together? It sounds like a jumble of terms, but it is a magnificent orchestra of many finely tuned instruments played by skilled professionals.
~Vivek Sharma
Mr. Sharma's company, Vyver is a laser-focussed go-to-market consulting firm specializing in the scaling of business strategy and execution